When it comes to searching for some website or link, people try Google where they find lots of alternate links related to their searched subject. Some of the company’s links are on the top, that’s something people should know that whenever you search like: best smartphone, you might see Apple or Samsung or any other brand standing on top of a search list. How? It’s all because of a Search Engine Optimization in short (SEO). SEO is basically a search engine where the company hires some bloggers who write about their product or company by using specific keywords that repeatedly used in an article and because of that it enables the user whenever the person search anything related to that brand, their product will automatically be shown on the search outcome page. SEO basically is not paid thing rather than SEM. Even in the market there lots of SEO jobs basically for the writers, writing for different subjects, getting in depth of it, need to discuss SEO briefly in such a manner to cover almost all the aspects.
In a formal way, “SEO is the process that affects the online visibility of a website or web page in a search engine. In this process website appears in the search result list more frequently, because of that the more visitors will receive through the search engine users and then users will turn into customers. SEO targets different types of subjects (means fields, brands, products) such as image search, video search, academic search, along with that local search engine also be included in SEO which focuses on optimizing business online presence, and so its web pages will be displayed when users search for it.
Now comes the method, one of the leading search engines like Google, Bing, and Yahoo they use crawlers to find pages for their algorithmic search result. Through this method, pages are linked together indexed by the search engine that it gets automatically. Search engine crawlers might look at a number of different factors when crawling a site. First, not every page is indexed by the search engine, the second distance of each page from the root directory of a website can also be a factor in whether or not pages get crawled.
In 2003 according to Danny Sullivan stated that Google is representing about 75% of all searches, which is true. Every single person uses Google for searching various content, it can be said that in search engine market Google is dominating the market. What makes Google different, is they are fast enough plus in the international market, they are successful because they provide a translation of web pages. Some of the best SEO companies in Pakistan are mentioned below:
- Digital Marketing Agency
- SEO OWL
These are the top 5 SEO companies located in Pakistan. SEO does play a major role in optimizing the search engine, better the method has been used the more even great outcome you get.