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if you are a media science student or willing to get into the advertising area then you all should know about the advertising. Many people definitely have mixed up both marketing and advertising on a single page. In reality, they are sort of similar but not exactly the same. Thoughts of having, what is advertising? Why people do advertising? Why is important? What major role it does play in making a brand? This article will try to cover these aspects, so the readers will understand advertising thoroughly in such a way that will get authentic information after ending the article.
Advertising is a process through which you build brand awareness to the target audience. Advertising a brand or product can be done in many ways, there are several channels through which it can be done. For this mission, the client hires an advertising agency, in which different department play their role respectively to create as much effective their advertising campaign as they can. In creating an advertising campaign, a media planner plays an important role in making creating a brand image in front of the audience.
People do advertise their products or brand because they want to stay in the minds of the consumers. Take an example Coke & Pepsi, both are a very mature brand in the market but still they do advertise their product because somehow they want to keep reminding their audience that they exist in the market. So why should not a new debutant brand do that? First, a new brand’s first priority is too aware of its target audience, and advertising is the main key element in getting your product to the consumers. There are many brands which have fallen down just because of bad advertising strategies, if you want to get into the market with the new identity, then you have to come up with the best advertising strategy, so you can target your consumers and stay in the market. That’s why people are dependent on advertising.
As I have mentioned above, advertising is important in creating a brand image, it’s your choice of how you are work with it, and many of the brands use social media advertising or radio ones. Some might go with print media as well, it all depends on your brand and product. Even take yourself, you are also a brand, you advertise yourself on different platforms such as Facebook, LinkedIn, Twitter, etc. where you mention your skills, abilities, work experience through which people get to know who you are. That’s also advertising.
Advertising is an unending process, whenever a new brand or product tries to get in the market, it needs to follow this major step, because without going through it, people won’t be able to get to know about it. Just like water is the way of living a life, advertising goes with it in a grand manner.
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